Creative Production Director Start a project
Capabilities

One creative pipeline.

From the first idea to the delivered file. Six disciplines that normally sit in three different companies — which is precisely why the visual intention usually survives none of them.

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01

Creative Direction

Concept development, visual direction and campaign thinking. Deciding what should exist before deciding how to make it.

Concept · Visual direction · Campaign architecture · Art direction

02

AI Creative Production

Generative image and video production integrated into professional workflows — directed, art-directed and controlled, not prompted and hoped for.

Generative image · Generative video · Reference systems · Iteration control

03

CGI + 3D

Cinema 4D, Redshift and hybrid AI/CGI production. Where a shot has to be exact — a real product, a real proportion, a real material — it gets built.

Cinema 4D · Redshift · Look development · Product visualisation

04

Motion + Film

Motion design, AI video, commercial content and film. Timing, rhythm and edit are where most generated material still falls apart.

Motion design · Edit · AI video · Commercial · Imagefilm · Music video

05

Postproduction

Adobe Creative Cloud, compositing, retouching, finishing and delivery. The stage that decides whether an image survives a brand review.

Compositing · Retouching · Grading · Finishing · Delivery specs

06

AI Production Systems

Reproducible workflows and visual systems for brands. So the second campaign looks like the first one, and the team can run it without me.

Workflow design · Visual systems · Documentation · Team enablement

Method

Generate what benefits from variation. Build what has to be exact.

Generative models are probabilistic. CGI is deterministic. That difference is not a problem to be solved — it is the basis of every sensible production decision.

Environments, moods, atmospheres, campaign context and volume: generate. Products, proportions, typography, brand assets and anything a client will measure: build. Then composite the two so carefully that nobody can tell where the seam was.

Most of what I do is deciding, project by project, exactly where that line runs — and then holding one visual intention across both sides of it.

The AI production process
Tools

The toolbox, briefly.

Listed because people ask. None of it is the reason the work is good.

  • Cinema 4D
  • Redshift
  • Adobe Creative Cloud
  • After Effects
  • Photoshop
  • Premiere Pro
  • Generative image models
  • Generative video models
  • Compositing
  • Colour
  • Retouching
  • Delivery & specs
Next step

Have a project in mind?

Campaign, AI experiment, CGI production — or simply a question about what AI could realistically make possible for your brand.

Let’s talk 30 min creative call